Ruth is a qualified Communications practitioner with almost 20 years experience in industries including, travel & aviation, automotive, pharmaceutical and FMCG.
Her initial years were spent in London with global consumer goods organisation Unilever where she worked in Corporate Relations.
Formerly Head of Communications for a Northern Ireland airport, she oversaw external and internal communications strategies often relating to large planning applications that required a significant amount of stakeholder engagement and community consultation. She initiated the airport’s digital content strategy in 2010 which would eventually grow to significantly support all offline communications. With a flare for the creative, Ruth often planned large events that would celebrate the airport and airport partners’ key milestones and would regularly welcome high profile figures.
In more recent years, Ruth was an Account Director at a leading Northern Ireland Public Relations agency where she oversaw client-related PR activity alongside a team of professional PR and marketing consultants.
She has successfully advised public and private sector clients on communications projects of all sizes throughout Northern Ireland including crisis planning that would involve quick implementation of internal communications plans and adjusting of external plans regarding COVID-19.